About Us

We Believe Software Should Feel Effortless

Teams have invested years trying to perfect UX, but the truth is simple: users don’t want to click around — they want results. Because they don’t want to navigate software, they want to achieve something.

Floe shortcuts the entire learning curve by turning your product into a conversation.

Users speak. Your product acts. Outcomes happen.

Who We Are

Floe is built by founders who have spent years selling, deploying, and supporting complex SaaS products and seeing firsthand where users get stuck.
We’re here to replace confusing interfaces with conversational clarity.

Amit

CTO & Co-founder

Amit

CTO & Co-founder

Amit

CTO & Co-founder

Ali

CEO & Co-founder

Ali

CEO & Co-founder

Ali

CEO & Co-founder

25+ Years Combined

SaaS, GTM, and enterprise delivery experience.

25+ Years Combined

SaaS, GTM, and enterprise delivery experience.

25+ Years Combined

SaaS, GTM, and enterprise delivery experience.

10+ AI Agents Shipped

Real copilots and agents built across GTM, CS & ops.

10+ AI Agents Shipped

Real copilots and agents built across GTM, CS & ops.

10+ AI Agents Shipped

Real copilots and agents built across GTM, CS & ops.

100+ Journeys Analysed

Deep insights into onboarding and activation friction.

100+ Journeys Analysed

Deep insights into onboarding and activation friction.

100+ Journeys Analysed

Deep insights into onboarding and activation friction.

Our Values

What Drives Us

Our core beliefs about how software should work, how users should feel, and how we build for both.

Simplicity Over Complexity

Software should feel effortless. We reduce steps, remove friction, and eliminate confusion wherever it hides.

Simplicity Over Complexity

Software should feel effortless. We reduce steps, remove friction, and eliminate confusion wherever it hides.

Simplicity Over Complexity

Software should feel effortless. We reduce steps, remove friction, and eliminate confusion wherever it hides.

Conversation, Not Interfaces

We believe the most natural form of interaction is language — not UI layers. Guiding users through conversation is central to how we build.

Conversation, Not Interfaces

We believe the most natural form of interaction is language — not UI layers. Guiding users through conversation is central to how we build.

Conversation, Not Interfaces

We believe the most natural form of interaction is language — not UI layers. Guiding users through conversation is central to how we build.

Obsession With User Outcomes

We start with the user’s goal and work backwards. If it doesn’t move them toward value, we don’t build it.

Obsession With User Outcomes

We start with the user’s goal and work backwards. If it doesn’t move them toward value, we don’t build it.

Obsession With User Outcomes

We start with the user’s goal and work backwards. If it doesn’t move them toward value, we don’t build it.

Learn Relentlessly, Improve Continuously

We treat every user journey as a signal — to refine, adapt, and evolve. Progress is a loop, not a milestone.

Learn Relentlessly, Improve Continuously

We treat every user journey as a signal — to refine, adapt, and evolve. Progress is a loop, not a milestone.

Learn Relentlessly, Improve Continuously

We treat every user journey as a signal — to refine, adapt, and evolve. Progress is a loop, not a milestone.

FAQs

We’ve Got the Answers You’re Looking For

Quick answers for teams exploring conversational onboarding and activation.

How does Floe help improve activation?

How difficult is the integration?

Which SaaS products benefit most from Floe?

Do users need training to use Floe?

What support do we get during the pilot?

How does Floe help improve activation?

How difficult is the integration?

Which SaaS products benefit most from Floe?

Do users need training to use Floe?

What support do we get during the pilot?

How does Floe help improve activation?

How difficult is the integration?

Which SaaS products benefit most from Floe?

Do users need training to use Floe?

What support do we get during the pilot?

See How Fast Your Users Can Reach Value

Start a 30-Day pilot and experience conversational onboarding inside your product.

Start Your Pilot