Built by people who lived the leak.
25 years selling, building, and deploying SaaS. We kept watching great products lose high-intent buyers who never got a real demo in time.
Every time a prospect waited three days for a demo, we felt it.
Floe exists because the demo request form is broken, and everyone in B2B SaaS knows it. We built the AI demo agent to give every inbound visitor a live demo the moment they arrive. Not a tour. Not a video. A real, personalised, voice-led demonstration of your actual product.
Before Floe, we spent years working in and around B2B SaaS companies. We saw the same pattern repeat: marketing teams spending enormous budgets to drive traffic to a product page, then asking those visitors to fill out a form and wait. A day. Three days. A week. By the time a demo call happened, the prospect had evaluated three competitors and cooled on the problem entirely.
The demo gate is the most expensive leaky pipe in B2B SaaS, and the least talked about. We built Floe to close it.
The insight was simple: visitors who arrive with intent are your best leads. And your best leads are leaving because the moment between arriving and seeing the product is too slow, too frictionful, too impersonal. A form is not a demo. A booking is not a demo. A Loom recording is not a demo. A demo is what happens when a knowledgeable agent shows you exactly what you need to see, asks the right questions, and makes the product real for you in your context.
We built Floe to be that agent. Except it runs 24 hours a day, never has a bad day, never forgets the ICP criteria, and writes the CRM entry before your AE has even opened the notification.
The problem
What Floe delivers
The team building Floe.
Amit
CTO & Co-founder
Full-stack engineer with deep experience in AI agents and real-time systems. Built the Floe platform: the voice pipeline, the execution layer, the plan system, and the knowledge engine.
LinkedIn →Ali
CEO & Co-founder
GTM and enterprise sales leader. Spent years on the front lines watching high-intent pipeline stall at the demo gate. Runs customer conversations and product strategy.
LinkedIn →The principles that shape every decision we make.
Every prospect deserves a live demo, not a form. The form was a stopgap that became a standard. We refuse to accept it.
The demo gate is the most solvable problem in B2B marketing. It exists because the industry settled for tooling designed for a different era.
AI should handle repetition. SEs should handle complexity. The best human demo happens after a prospect already understands and wants what you built.
48 hours to live is a feature, not a promise. Speed is respect — for your customer's time and your team's.
The AI demo agent becomes the first thing every B2B buyer meets.
The form will not survive the decade. The SE-dependent demo will not survive the decade either, not at the top of the funnel. What will remain is what has always mattered: a thoughtful, knowledgeable agent who shows a prospect exactly how a product solves their specific problem, in real time, on demand.
Floe's ambition is to be the infrastructure layer for that interaction across every B2B SaaS product on the market. Not the best demo tool. Not a better Navattic. The category that replaces the need for them.
Come build this with us.
See what the AI demo agent looks like in 20 minutes. On our product. Live.