Stop sending high-intent visitors to a form

What you are paying for

You pay to bring every visitor to your site: the campaigns, the content, the SEO for bottom-funnel keywords, and the demand-gen team that runs them.

Then you point the highest-intent ones — the ones who scrolled to the bottom of the page and clicked your call-to-action — at a form. Most never fill it in. Those who do wait for a reply, and in two audits of B2B SaaS companies, 35% and 63.5% of companies never sent one (demo form benchmarks).

What you are protecting

The form exists because somebody once said "we need to qualify before the SE gives them a slot." That logic was right when the SE team was the bottleneck and the form was the only signal. It is wrong now.

The SE team is still the bottleneck. The form still loses most of the visitors who reach it. The signal it captures (work email + company name) is barely a signal: some of the leads it passes turn out to be students, competitors, or misaligned accounts after the SE has already prepped.

What replaces it

A live AI demo agent. The prospect clicks. A live voice call opens in the browser. Floe runs discovery, walks them through your real product, answers their questions in real time, scores them against your ICP, and either books your AE with a brief or routes self-serve.

Same lead capture. Same CRM hand-off. Lower CAC. Cleaner pipeline. AEs only see the meetings worth taking.

What changes

The demo gate goes away: every visitor who wants to see the product can start a demo. Time to first demo goes from days to instant. Cost per held demo drops to a fraction of an SE-led demo. After-hours pipeline stops leaking. International traffic stops waiting.

Read more

Floe demoing real products live: /. The category definition: /product. Replacing the form step by step: /use-cases/replace-the-demo-form. For pricing, talk to us.