Automated Product Demo Software That Runs Your Real Product
Floe’s automated demo software navigates the real product UI in real time, adapts the walkthrough to each prospect’s role and pain points, and qualifies leads against your ICP, all within minutes of the prospect arriving on your website.
Demo in progress — real product UI
What Makes Floe Different from Other Demo Automation Tools
Traditional demo tools automate the asset. Floe automates the conversation, and the qualification.
- ✗Screenshots of a static interface, not your live product
- ✗Pre-scripted click paths that can’t respond to questions
- ✗Same walkthrough for every prospect, no discovery, no personalisation
- ✗No lead qualification, every demo lead arrives unscored
- ✗SE still required to book a follow-up and qualify the lead
- ✓Navigates your live product UI in real time, not a recording
- ✓Adapts the walkthrough based on discovery responses
- ✓Asks discovery questions and tailors the demo to each prospect
- ✓Scores and routes leads against your ICP automatically
- ✓Zero SE involvement, first-touch fully covered by the agent
How Floe Automates Your Product Demo
Five steps. Twelve minutes. One qualified lead handed to your AE with a full brief.
Visitor arrives, Floe starts the demo session instantly
No form, no booking link, no scheduling delay. The moment a visitor reaches your demo or pricing page, Floe initiates a live session.
Discovery, the AI asks about role, company, and pain
Floe asks a short set of targeted questions to understand the prospect’s context before showing anything. This shapes the entire walkthrough.
Live demo, Floe navigates your real product
The agent walks through the features most relevant to that prospect’s role and pain, skipping what doesn’t apply, deepening what does.
Qualification, ICP score updates in real time
As the prospect responds, Floe cross-references signals against your ICP criteria. The score updates continuously throughout the session.
Routing, high-fit leads go to AE with a full brief
Prospects above your routing threshold are sent to your AE instantly with company, role, pain signals, demo highlights, and ICP score. Low-fit leads receive relevant resources.
What Floe’s Demo Automation Includes
Real-time product navigation
Floe navigates your actual web-based product UI, not a screenshot replica or a recorded walkthrough.
Adaptive discovery conversation
The agent asks discovery questions and adjusts the demo flow based on the prospect’s responses, every demo is different.
Real-time ICP scoring
Every discovery signal is scored against your ICP criteria in real time. Qualified leads are identified before the session ends.
Automated AE routing
High-fit leads are routed to your AE the moment the demo ends, with a structured brief pre-populated in your CRM.
CRM enrichment
Every demo session creates a contact record enriched with company, role, pain signals, ICP score, and demo highlights.
Demo analytics dashboard
Track demo engagement rate, ICP match rate, session length, and demo-gate CVR, with a before/after baseline.
Automated Demo Software Comparison
Floe runs your live product in a voice-led conversation and keeps up with it as your UI changes. Competitor cells describe Navattic Agents and Storylane RepX as checked on 26 September 2026.
| Capability | Floe | Navattic | Storylane | Arcade |
|---|---|---|---|---|
| Navigates real product UI | Yes | With Navattic Agents on a live demo account | No | No |
| Live discovery conversation | Yes | With Navattic Agents | With RepX | No |
| Answers prospect questions | Yes | With Navattic Agents | With RepX | No |
| Real-time ICP scoring | Yes | Agent qualifies | RepX qualifies | No |
| Automated AE routing | Yes | Routes to booking | Books meetings | No |
| Zero SE for first-touch | Yes | With Navattic Agents | With RepX | No |
Watch Floe run a real product
These run live on real products. Click one and a demo starts on the spot, no signup.
Frequently Asked Questions
What makes Floe different from Navattic or Storylane?
Does Floe work with any B2B SaaS product?
How long does setup take?
Can Floe handle complex, multi-feature demos?
Last updated
Stop automating screenshots. Automate the real thing.
See Floe navigate a live B2B SaaS product in real time.