floe
Home / For / CMOs
For CMOs · Pipeline without more budget

Grow pipeline without growing the budget.

Floe helps CMOs turn traffic they already pay for into pipeline. Instead of losing high-intent visitors at a demo form, every visitor gets a live demo that qualifies them, lifting demo-gate conversion and lowering cost per opportunity, with no added headcount.

Talk to us
2–5%
Of visitors request a demo (Chili Piper benchmark)
63.5%
Of 1,000 B2B SaaS firms never replied (RevenueHero)
0
Added headcount

Last updated

The pressure

More pipeline, same budget.

Flat budgets, rising CAC, sales wanting more and better pipeline. The mandate is efficient growth, not more spend.

The cheapest pipeline you have

You don’t need more traffic.

Paid to acquire 100 visitors. Even at the top of Chili Piper’s 2–5% benchmark, 5 request a demo. The other 95 don’t.

~5 request a demo~95 don’t request one

The efficiency is not in buying more traffic. It is in keeping the high-intent traffic you already have.

Why now

Your buyers now arrive ready, from AI.

94%

of business buyers use AI in their buying process

Forrester, Jan 2026

51%

of B2B software buyers start research in an AI chatbot more often than in Google

G2 2026, 1,076 buyers

67%

of B2B buyers prefer to buy without talking to a sales rep

Gartner 2026, 646 buyers

Buyers shortlist in LLMs, then land high-intent. That traffic is your best, if you can convert it instead of gating it. Floe meets them in the mode they arrived in: an Ask Floe chat answers their question on the page, then hands off in place to a live demo.

The numbers that move

What moves on your dashboard.

MetricBeforeWith Floe
SE time per first demoPrep and a live callNone
Time to first demodays, after a replyinstant
Headcount to scale demoshire SEsnone
FAQ

Questions. Ask Floe.

How does Floe affect CAC?
It converts more of the traffic you already paid for, so each opportunity costs less to acquire.
Does this need more headcount?
No. Floe runs the demos, so you scale demo capacity without hiring SEs.
How do we measure impact?
Demo-gate conversion, cost per demo, and pipeline from existing traffic. Every demo ends with a brief for your team, written to your CRM where that is enabled.
How fast to see results?
Live in 48 hours, on the traffic you already have.

Turn the traffic you already pay for into pipeline.

Live on your product in 48 hours. Reach out for pricing.

Talk to us