floe
Comparison

Floe vs. Navattic:
An Honest Comparison

Same goal. Completely different approach. Here's what actually matters for your inbound pipeline.

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Checked: September 2026

Home / Compare / Floe vs. Navattic

Floe and Navattic are both used by B2B SaaS companies to give prospects a product experience without scheduling a live demo. Navattic builds interactive demos from captured copies of your product and, since March 2026, AI agents that guide prospects through those demos or a live demo account. Floe is an AI demo agent that navigates the real product UI in real time, conducts voice-led discovery, and qualifies leads against your ICP, without a human present.

Navattic facts are from navattic.com, checked on 26 September 2026. Always verify directly with each vendor.

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At a glance: Floe vs. Navattic

A side-by-side feature comparison across the capabilities that matter most for inbound demo conversion.

FeatureFloeNavattic
Navigates real product UILive UICaptured demo, or a live demo account (Navattic Agents)
Voice-led conversationVoice-firstChat widget or AI avatar (Navattic Agents)
Adapts to prospect responsesAI-drivenYes, with Navattic Agents
Answers live prospect questionsDoc-groundedYes, with Navattic Agents
ICP lead scoringReal-timeAgent qualifies
24/7 availabilityYesYes
Setup time~48 hoursNot published
Minimal setupYesYes
Where Floe wins

4 ways Floe works differently

Voice-first, on your real product
Floe is built as a voice-led agent that drives your actual product in a real browser. Navattic is an interactive-demo platform first; its agents guide prospects through a captured demo or a live demo account.
Voice-led discovery
Floe asks qualification questions naturally, mid-demo. Your AE receives a full ICP score and conversation summary before the first sales call.
Real-time answers
Floe draws from your product documentation to answer prospect questions live. No "great question, let me follow up" moments.
Pipeline intelligence
Every session ends with a summary of the prospect's role, goals, buying signals and suggested next step, sent to Slack, Microsoft Teams or email. Delivery to HubSpot or Salesforce is enabled on request.
Where Navattic wins

3 areas where Navattic has an edge

Broader integration ecosystem
Navattic has mature integrations with major marketing automation platforms and CRMs built over several years. Floe is still expanding its integration library.
No live product connection needed
If connecting your live product is constrained by compliance or architecture, Navattic's captured demos have less technical dependency.
Larger customer reference base
Navattic has been in market longer and has a larger published customer reference base, useful if peer validation is a key buying signal for your team.

Which should you choose?

The honest answer depends on what you're optimising for.

Choose Navattic if…
Your priority is
  • A marketing page demo that requires no live product connection
  • You're in a highly regulated industry with strict product access constraints
  • You have an established Navattic workflow running well and aren't ready to change
Choose Floe if…
You need
  • Live discovery on every inbound demo without a human present
  • ICP qualification before your AE gets on a call
  • Your demo-to-pipeline conversion is below 30% and you need to move it

How to switch from Navattic to Floe

There are no click paths or captured tours to rebuild.

1

Connect your product

Add two script tags to your site and give Floe a demo account to drive. The Floe team sets up the rest with you.

2

Upload your documentation

Drop in your product docs, objection-handling guides, and feature descriptions. Floe grounds every answer in your own content.

3

Configure your ICP

Define your ideal customer profile: company size, industry, use case triggers. Floe uses this to score every inbound prospect.

4

Go live

Replace or run alongside your Navattic embed. Floe's demo link is a single URL — drop it on your pricing page, demo request form, or trial gate.

Setup: two script tags and a demo account, then about 48 hours with the Floe team.

Frequently asked questions

Is Floe more expensive than Navattic?
Floe's pricing is tailored to your demo volume rather than charged per seat; book a call for a quote. Navattic prices its agents by the number of conversations and agents.
Can you use Floe and Navattic at the same time?
Yes. A self-guided Navattic demo can stay on marketing pages where a click-through tour does the job, with Floe on high-intent pages such as the demo request or pricing page.
What's the difference between an AI demo agent and an interactive demo?
An interactive demo is a captured copy of your product that a prospect clicks through on their own. An AI demo agent holds a conversation with the prospect while it shows the product. Navattic Agents add an agent to Navattic's demos and can also run on a live demo account; Floe is a voice-led agent that drives your real product, asks discovery questions and qualifies the prospect in the same conversation. See the full list of AI demo agents.

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See the difference for yourself

Watch Floe navigate your real product, run discovery, and score an ICP lead — live, in under 10 minutes.

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