AI Lead Qualification Software That Scores Prospects During the Demo
No manual review. No unqualified demos. No wasted AE hours.
AI lead qualification software uses artificial intelligence to evaluate inbound prospects against a company's Ideal Customer Profile (ICP) criteria — automatically, in real time, without manual sales rep review. Floe's AI qualification engine runs throughout every demo: as the prospect answers discovery questions, Floe scores their company size, role, industry, pain signals, and intent level — then routes high-fit leads directly to an account executive with a structured brief.
What Is Real-Time ICP Scoring?
Every discovery response updates a running score across five ICP dimensions, in real time, throughout the demo.
How Floe’s AI Qualification Works
Five stages. Every demo. No manual step from your team until the lead arrives at your AE’s inbox.
Discovery questions establish the prospect's context
Floe opens every demo with targeted discovery — role, company size, industry, current stack, and key pain points. Each answer maps to an ICP dimension.
Each response is cross-referenced against your ICP
Floe maps every signal — company size, role, pain keyword, intent phrase — to your configured ICP criteria in real time as the conversation unfolds.
The ICP score updates continuously throughout the demo
The score isn't calculated at the end — it updates after every discovery response. The demo adapts to confirmed signals as they're captured.
High-fit leads are routed to your AE instantly
When the final score crosses your routing threshold, Floe closes the demo, sends a structured brief to your AE, and creates an enriched contact in your CRM — within seconds.
Low-fit leads receive a graceful close
Below-threshold prospects get a polished wrap-up, relevant documentation, and an invitation to return when they're ready. No awkward dead ends, no wasted AE time.
ICP Criteria You Can Configure
You define your ICP. Floe scores every demo against it, and you can update it any time.
Company size / employee count
Define the headcount range your product is built for, and filter out companies that are too small or too large to convert.
CustomisableARR range / revenue tier
Target companies in the ARR band where your pricing makes sense and your product delivers clear ROI.
CustomisableIndustry / vertical
Restrict or weight scoring toward the verticals where you have proven case studies, integrations, and win rates.
CustomisableBuyer role / seniority
Score for the job title and seniority level most likely to champion your product — Head of Demand Gen, VP Sales, CTO, and so on.
CustomisablePain signal keywords
Configure the pain phrases that indicate strong fit — 'demo gate', 'no-show rate', 'SE bandwidth', 'pipeline visibility' — and weight them by signal strength.
CustomisableWhat Changes When You Qualify in Real Time
Four outcomes that compound across every inbound demo your team runs.
No unqualified demos in your AE calendar
Only prospects that meet your ICP threshold reach your sales team. AEs spend every call on a lead that has already been screened, scored, and briefed.
SE bandwidth freed for high-value deals
First-touch demos are handled entirely by Floe. Your sales engineers focus on complex technical evaluations and deals that need a human in the room, not volume qualification.
CRM enriched automatically after every demo
Floe populates company, role, industry, pain signals, ICP score, and demo highlights into your CRM record. No manual data entry, no incomplete contact fields.
Higher win rates from complete AE context
Your AEs enter every call knowing exactly what the prospect said, what their pain is, and what score they hit. The first call is a continuation, not a cold introduction.
Frequently Asked Questions
What is real-time ICP scoring?
How does Floe score leads without manual sales rep review?
Can I customise the ICP criteria?
What happens with low-fit leads?
Every demo. Every lead. Scored in real time.
See Floe’s ICP scoring run live on a B2B SaaS product.