Floe vs. Naoma: Two AI Demo Agents That Run Your Real Product
Both run a live demo in your real product. They differ on who builds the demo, how it keeps up with your releases, languages and pricing.
Checked 1 October 2026 · Written by Floe
Floe and Naoma are both AI demo agents that run a live demo in your real product, in a real browser, and qualify the visitor as they go. Naoma’s demos are flows capped at 10 to 30 steps by plan, built with its team or, per its pricing page, self-serve. Live product demos start on its $750 Growth plan, and it offers 80+ languages and a choice of avatars. Floe writes its own demo guides, re-crawls your product on a schedule to keep them current, lets the prospect steer, and speaks English and Hindi.
Written by Floe. Every Naoma fact below comes from Naoma’s own site and is linked. If anything is out of date, email hello@floe.so and we will correct it.
Floe vs. Naoma at a glance
| Compared | Floe | Naoma |
|---|---|---|
| What the prospect sees | Your real product, driven in a real browser with a demo account, on every demo. | From the Growth plan: your product in a real browser, logged into a sandbox or demo account you provide. The Starter plan uses slides and screenshots. |
| How the demo is built | Floe explores your product with your demo account and writes its own demo guides. The prospect steers the demo. | A flow of up to 10, 15 or 30 steps, depending on the plan. Naoma says demos adapt to the buyer’s needs and role; its pricing page lists branching and buyer-adaptive paths from Scale. Its FAQ says its team works with you to build the flow, its blog says Naoma builds it for you, and its pricing page lists a done-for-you build from Scale. |
| When your UI changes | Re-crawls your product nightly or weekly and updates its guides (turned on per site by the Floe team). | Its FAQ says it shows the real product in a dedicated sandbox that always reflects your current UI. For the flow, its blog says revisions are part of every plan, and its pricing page lists up to 3 a quarter by a demo engineer on Scale. |
| How it talks | Voice-led demo. The website agent takes text or voice, with an optional video presenter. | Voice with an avatar: stylized, photo-based or a custom mascot. Photorealistic from Growth. |
| Languages | English and Hindi. | 80+, detected from the browser. Its pricing page lists multilingual demos from Growth; its blog says all 80+ come with every plan. |
| Qualifying and booking | Asks up to eight of your qualification questions; books through your Cal.com or Calendly. | Your qualification logic routes to a booked call, your CRM or self-serve checkout. Booking from Growth. |
| Where the lead goes | Summary to Slack, Microsoft Teams or email; HubSpot and Salesforce enabled on request. | Your CRM, Google Sheets, Slack or other connected systems. A Naoma SDK walkthrough from April 2026 names HubSpot, Salesforce and Pipedrive. REST API and webhooks. |
| Pricing | Not published; tailored to your demo volume. Each demo runs up to 15 minutes. | Published. $249/mo Starter (slides), $750/mo Growth (live product), $2,083/mo Scale, billed annually; Enterprise custom. A demo counts when the prospect stays 3+ minutes. |
| Setup | Two script tags and a demo account, then about 48 hours with the Floe team. | SDK snippet. Its pricing page lists Starter, Growth and Scale as fully self-serve, and its blog says self-serve purchase launched in September 2026. Its FAQ describes hands-on setup with the Naoma team, with no self-serve UI yet. |
| Security | SOC 2 Type II in progress. | GDPR. SOC 2 and ISO 27001 in progress. SSO on Enterprise. |
Naoma facts from its pricing page, FAQ, SDK page, SDK walkthrough of 15 April 2026 (the named CRMs) and blog (builds and revisions, languages and buyer adaptation, the self-serve launch), checked 1 October 2026. Floe facts from the Floe docs.
The difference that matters: who keeps the demo current
Both agents show your real product. The difference is who keeps the demo current.
Naoma demos are flows. Naoma defines a step as one thing the agent shows, such as a slide, an image or a single page of your product, and caps a flow at 10 steps on Starter, 15 on Growth and 30 on Scale, where its pricing page adds branching and paths that adapt to the buyer’s role and intent. Its FAQ says the Naoma team works with you to encode your demo journey; its blog says Naoma builds the demo for you, with revisions on every plan; its pricing page lists Starter, Growth and Scale as fully self-serve, and a done-for-you build from Scale, where a demo engineer makes up to three revisions a quarter. Its FAQ says it shows the real product in a dedicated sandbox that always reflects your current UI; it does not describe re-crawling your product to update a flow. When the agent clicks wrong or something unexpected happens, Naoma says it uses structured flows and recovery logic to get the demo back on track.
Floe explores your product itself, signed in with your demo account, and writes the guides it demos from. When the Floe team turns on scheduled re-crawls for your site, it re-explores the product nightly or weekly and updates those guides, so a release does not mean rebuilding the demo. The prospect steers: they ask for what they care about and Floe shows it.
Where Naoma is stronger
Where Floe is stronger
Which should you choose?
Choose Naoma if
- You sell in many languages
- You want published pricing and a low-cost start with slide-based demos
- You want an avatar, from a branded mascot to a photo-based presenter
- You want an API and webhooks for the demo data
Choose Floe if
- Your product ships often and you do not want to rebuild demo flows each time
- You want prospects to steer the demo, not follow a set path
- You want every demo to run in the real product, with no slide tier
Frequently Asked Questions
Does Naoma show the real product?
How do Floe and Naoma keep demos up to date?
Is Floe or Naoma cheaper?
Do both need a demo account?
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