Home / Integrations / Salesforce
Integration · CRM

Floe for Salesforce.

Floe logs qualifying demos and website conversations in Salesforce as a task on the prospect's contact, once their email is one your contact policy accepts, with what they asked, what they saw and their lead score.

Talk to us

Works with: Website agent, Demo agent.

Last updated

What it does

What does Floe do in Salesforce?

01

Finds or creates the contact.

Floe finds the prospect's contact by email, or creates one with their name and job title.

02

Logs the conversation as a task.

A task on the contact holds the conversation's summary, the features they were shown, their questions, objections and buying signals, the qualification answers and the lead score.

03

Opens an opportunity, if you want one.

Turn on opportunities and a qualifying conversation also opens one, attached to the contact's account when it has one.

In Salesforce

What lands in Salesforce?

Qualifying demos and website conversations from prospects whose email your contact policy accepts. By default that is an email the prospect confirmed.

  • A contact, found or created by email, with name and job title when Floe creates it.
  • A task on the contact: the summary, features shown, questions, objections, pain points, buying signals, qualification answers and lead score.
  • An opportunity, when you turn opportunities on.
Setup

How do you connect Salesforce?

01

Connect.

On Site → Integrations, choose Connect on the CRM card's Salesforce row.

02

Approve in Salesforce.

Sign in to Salesforce and approve Floe's access.

03

Choose what to write.

Choose whether to log tasks, opportunities or both, and which contacts may reach Salesforce.

Good to know

What applies.

Confirmed contacts by default.

By default a contact is written once the prospect confirms their email. You can choose to write the email as stated, with a daily limit.

Custom fields, with us.

Mapping recap details to your own fields, and setting an opportunity's stage or amount, is set up with us.

Not a fit stays out of pipeline.

Leads marked Not a fit get no opportunity, so they don't reach your pipeline as buying intent.

You can check each write.

Every write shows in Floe's delivery log, with the reason when Salesforce refused one.

Who connects it.

Owners and admins connect Salesforce from the dashboard.

FAQ

Questions. Ask Floe.

Does Floe write leads or contacts?
A contact, with a task on it. Floe doesn't create leads or accounts.
Does it fill in phone numbers?
No. A phone number the prospect confirmed appears in the task's text, never in Salesforce's phone field.
Are opportunities created by default?
No, they're off by default. When you turn them on, an opportunity attaches to the contact's account if it has one; a contact Floe created has no account.
Does every visitor become a contact?
Only visitors who shared an email your delivery policy accepts. By default that means an email the prospect confirmed; a lead with only a phone number never reaches Salesforce.

Your qualified conversations, already in Salesforce.

Talk to us about connecting Salesforce to your site's agent.

Talk to us