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AI website agent

The website agent that answers, then shows.

Floe’s website agent answers your visitors’ questions by voice or text, from your own docs and content. When a visitor asks to see it, the same conversation opens a live demo of your real product. No form, no new tab.

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The agent in the corner of this page is Floe's own website agent. Ask it anything about Floe.

Website agent · on your pricing page
  1. VisitorCan approvals go to different people depending on the amount?
  2. FloeYes. Each approval rule has its own amount range and approvers, so finance can sign off anything over a limit you set. Want me to show you?
  3. VisitorSure, show me.
  4. On screenOpens the live product beside the chat: Settings, then Approval rules
  5. FloeHere's the rule list. This one sends anything over $5,000 to finance. Want to see how you'd set one up?
An example on a fictional expense product.

Last updated

What it does

What does the website agent do?

01

Answers from your content.

Answers come from your docs, your site and the facts you add. When it doesn't know, it says so and offers to connect the visitor with your team instead of guessing.

02

Starts from the page they're on.

As a visitor reads, it offers questions about the section on screen, and suggests a few follow-ups after every answer. Nobody has to think of what to ask.

03

Speaks to who they are.

When a visitor's role or problem matches one of your buyer personas, the answer leads with the part of your product that solves it.

04

Shows the product when asked.

"Can you show me?" opens a live demo of your real product beside the conversation. Same agent, same conversation, no separate form.

05

Hands the lead to sales.

When a conversation turns up contact details or buying intent, the recap goes to the channels you connect. With your calendar connected, the visitor can book a call without leaving the page.

Also included

What else comes with it?

Type or talk.

Voice when a visitor wants to talk, text when they'd rather type. Answers arrive as readable text either way.

A video presenter.

Ask us to turn on a video presenter that waits in the corner of your page and steps forward when a visitor talks to it.

Your slides and clips.

Upload your deck and videos, and it shows the slide or clip that answers the question, such as your mobile app.

21 languages.

Turn on any of 21 languages. Visitors pick one, or switch mid-conversation, and the agent follows.

Keeps the chat across pages.

With visitor data collection on, a visitor who moves to another page or tab in the same browser keeps the same conversation.

Email, when you want it.

Turn on identity capture and choose when it asks for an email: after the first answer, after a few questions, or when they want a demo. It never holds up an answer.

For your team

What reaches your sales team?

Conversations with no contact details and no intent send nothing to sales.

  • A recap by email, Slack or Microsoft Teams, whichever you connect, for each conversation that produced contact details or buying intent.
  • A recap on the contact in HubSpot or Salesforce once the lead's email meets your delivery policy.
  • A lead score with the reasons behind it, from what the visitor said and did.
  • With visitor analytics on, the pages they read before and after the conversation, after consent where your site asks for it.
  • Your Cal.com or Calendly page, opened inside the conversation when a visitor wants a call.

#inbound

Floe APP

Hot lead: Northwind Finance

Demo of Acme · 6m 12s · Today at 3:42 PM · Open in Floe

Prospect
Jordan Reyes
Head of Finance Operations
Lead score
84 · Hot
Email
Confirmed contact
Intent
High intent — needs the team

Why this score: Company fits your ideal customer · Took a live demo

Jordan runs expense approvals for a 40-person finance team and asked how rules split by amount. Saw the approval rules live and asked to bring their controller to a call.

Buying signals
  • Asked how pricing works for 40 approvers
  • Wants to bring in their controller
Questions asked
  • Can approvals route by amount?
  • Does it sync with our ERP?

Features shown Approval rules

An example recap in Slack, from a fictional conversation.
Setup

How do you set it up?

01

Add your content.

Point Floe at your website and docs. Add short facts, such as pricing, that your content doesn't cover.

02

Try it first.

Talk to your agent over one of your own pages in the dashboard before anything goes on your site.

03

Put it on your site.

Add the script tags to your site. Nudges, languages and the email ask are settings, not code.

FAQ

Questions. Ask Floe.

Is this a chatbot?
It answers like one, but it doesn't stop at text. It answers only from your content and says when it doesn't know, offers questions about the page the visitor is reading, and opens a live demo of your product when they ask to see it.
What happens when it doesn't know the answer?
It says so, and offers to connect the visitor with your team. It won't make up an answer about your product.
Do visitors have to talk to it?
No. A visitor can talk or type, and switch between the two at any point. Someone whose microphone is off or blocked goes straight to the text box.
Do I need the demo agent too?
No. Without a live demo it still answers visitors and sends recaps to the channels you connect. With one, "show me" opens your product in the same conversation.
Which languages does it speak?
Up to 21. Every site starts in English; turn on the languages you want, and visitors pick one before they start or change it during the conversation.
Does it identify anonymous visitors?
It doesn't put a name to a visitor on its own. Visitors don't need to give an email to start, and you choose whether and when it asks for one. With Factors connected, Factors shows which accounts talked to your agent.

Answer your next visitor before they leave.

Ask the agent on this page anything, or talk to us about putting it on your site.

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