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Glossary

AI SDR

An AI SDR (AI sales development representative) is software that takes on the work a human SDR does before a deal reaches an account executive. Depending on the product, that means researching accounts, writing and sending outbound email, answering inbound leads in chat or email, qualifying them and booking the meeting.

AI SDR: an AI agent that prospects, responds to and qualifies leads, and books meetings for the sales team.

What an AI SDR does

Most AI SDRs fall into two groups, and some products do both.

  • Outbound AI SDRs find prospects, research them, and write and send email sequences. The goal is a booked meeting.
  • Inbound AI SDRs answer visitors and leads who come to you, through website chat or email, qualify them against your criteria and book the meeting.

What an AI SDR usually does not do is show the product. The conversation ends in a meeting where a person runs the demo.

AI SDR vs. AI demo agent

Both work on inbound leads, and both can qualify and book. The difference is what the buyer gets in the conversation. An AI SDR talks about the product and books a call. An AI demo agent shows the product in the same conversation, so a buyer who wants to see it does not wait for the call. AI demo agent vs. AI SDR compares the two in detail, with the tools in each group.

Where Floe fits

Floe is an AI demo agent, not an AI SDR, and it does not send outbound email. On your website it runs a live, voice-led demo of your real product, asks your qualification questions as it goes and offers your booking page. Teams that want outbound prospecting pair an outbound tool with Floe on the demo call-to-action.

FAQ

What is an AI SDR? An AI SDR is an AI agent that does the work of a sales development rep: prospecting, responding to inbound leads, qualifying them and booking meetings for account executives. Some focus on outbound email, others on inbound chat and email.

Can an AI SDR run a product demo? Usually not. Most AI SDRs qualify the lead and book a meeting where a person runs the demo. An AI demo agent is the tool that shows the product inside the conversation itself.

How do you measure an AI SDR? On meetings that turn into qualified pipeline, not on emails sent or conversations started. Compare the cost per qualified meeting with what the same meetings cost from your human team.

Related terms
AI Demo AgentAn autonomous AI system that conducts live, personalized product demonstrations by navigating the actual application and conversing with prospects.Lead QualificationLead qualification is deciding whether a lead is worth sales time now, by checking their fit with your ideal customer profile and whether they have a real need, authority and timing to buy.Speed to LeadSpeed to lead, also called lead response time, is the time between a prospect getting in touch, for example by submitting a demo request, and the first response from your team.Conversational MarketingConversational marketing engages website visitors in real-time conversation, through live chat, chatbots or AI agents, to answer questions, qualify them and book meetings instead of sending them to a form.AI AgentAutonomous software that perceives its environment, makes decisions, and takes actions to accomplish goals without step-by-step instructions.
Read next
AI demo agent vs. AI SDR →AI sales automation tools →The best AI demo agents, compared →
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