Demo-Qualified Lead
A demo-qualified lead is a prospect qualified during a product demo rather than before it. The prospect sees the product, answers qualifying questions as they go, and reaches sales with both their answers and a record of what they were shown. It is not an industry-standard stage like MQL or SQL; it describes where the qualification happened.
Demo-qualified lead: a lead whose fit and intent were established in a product demo, with the demo itself as evidence of interest.
How it differs from other lead types
- A marketing-qualified lead is judged on fit and engagement signals such as downloads and page views.
- A product-qualified lead is judged on usage of a free or trial product.
- A demo-qualified lead is judged on a conversation about the product while the prospect sees it: which features they asked about and how they answered the qualifying questions.
Why teams use it
Qualifying before the demo means a form, a reply and a call before the prospect sees anything. Qualifying during the demo removes those steps for the buyer, and gives sales more context than a form: what the prospect cared about, in their own words. It works best when the demo is available on demand, which in practice means a self-serve or AI-led demo rather than one a sales engineer has to schedule.
How Floe produces demo-qualified leads
Floe's AI demo agent runs a live, voice-led demo on your real product, asks your qualification questions across the demo, and sends a recap to your team by email, Slack, Microsoft Teams or your CRM. Demo-qualified leads covers the use case in detail.
FAQ
What is a demo-qualified lead? A prospect who has seen the product in a demo and answered qualifying questions during it, so sales receives both their fit and what they looked at.
Is a demo-qualified lead the same as an SQL? Not automatically. The demo gives sales the information to decide; sales still accepts the lead as an SQL by its own criteria.